Heineken loses legal battle in Greece
14 March, 2018
Macedonian Thrace Brewery (MTB) has welcomed the success in its long-running legal battle with Heineken and its 98.8%-owned Greek operating subsidiary, Athenian Brewery (AB), for anti-competitive market abuses in Greece.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
